McDonald’s fans have spoken, and the fast-food chain has answered.
After eight long years, McDonald’s is bringing back fans’ beloved Snack Wraps, but this time, with a twist.
The Snack Wrap will make its triumphant return sometime in 2025 as part of the brand’s “McCrispy” line sporting a new name:”McCrispy Snack Wrap.”
According to a release, the McCrispy line will be offered in markets around the world by 2025.
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Though the company hinted at its return nearly a year ago, McDonald’s USA President Joe Erlinger recently verified with ABC News “The Snack Wrap will be back in 2025.”
He told the outlet the product has “a cult following,” and that he receives “so many emails” about it. The exact release day has yet to be announced.
The original Snack Wrap launched in 2006 but was discontinued in 2016, Forbes reported.
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It was first offered with grilled or crispy chicken and with ranch or honey mustard, though the company later introduced a beef option which was pulled in 2013.
Various outlets report that the wrap’s discontinuation was prompted in part by how long it took to make the product. Establishments were responsible for steaming the tortillas, chopping the chicken and assembling the wraps, which came in nine variations.
According to McDonald’s Senior Marketing Director Guillame Huin, Snack Wrap fans and social media had a direct impact on the item’s return.
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“If you ever wonder if your posts here matter, if they have an impact, if we even care, let me tell you something, you and you only with your countless posts and requests and petitions made it happen,” Huin wrote on X.
“They were in all our meetings, all our discussions, every single powerpoint to make a case for it. You won, snack wrap fans.”
